Beginning in 1995, Simons launched his menswear brand in 1995. He was creative director of Jil Sander, Christian Dior and Calvin Klein. Born in 1968, Raf Simons was born in Neerpelt, Belgium. Son of a soldier and a housewife, he cultivated a passion for punk and electronic music from a very young age, collecting records of Joy Division and Kraftwerk. He graduated in Industrial and furniture design in Genk, but let himself be infected by a new concept of experimental fashion, promoted, in Antwerp, by creatives such as Ann Demeulemeester, Dries van Noten and Martin Margiela From 1 April 2020 he is co-creative director of Prada , in collaboration with Miuccia Prada.