The company was founded, with the name Gebrüder Dassler Schuhfabrik, in 1924 in Germany by Rudolf Dassler, brother of Adolf Dassler, who a year later will be founder of Adidas. Adolf took care of materially manufacturing the shoes while Rudolf took care of it
of the distribution and management part. The company immediately achieved great success and gained international prominence already during the 1936 Olympic Games, equipping Jesse Owens. In 1948, after the war, the two decided to divide the company in half, also dividing the employees. Adolf founded Adidas while Rudi la Ruda, whose name was later changed to Puma (Puma Schuhfabrik Rudolf Dassler). Usain Bolt, Olympic and world champion and holder of the respective world records, was sponsored by Puma.